M.K
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estella
Joyería experimental
Born during the 2020 lockdown, Estella emerged from a moment of uncertainty and creative resilience. With no job or income at the time, I turned inward—using only materials available at home and the work of my hands—to develop a handmade jewelry brand rooted in intention and resourcefulness. Crafted from cotton sewing machine thread, clay, and jewelry wire, each piece reflects a genuine, minimalist aesthetic designed to transcend trends.
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Story
From a product marketing perspective, Estella is built on authenticity, adaptability, and emotional connection. Every design is timeless and versatile, encouraging repeat use, layering, and mixing—maximizing both functionality and perceived value. The narrative behind the brand strengthens its positioning: conscious creation, thoughtful material use, and handcrafted uniqueness. Estella is not just jewelry; it is a story of reinvention, designed for consumers who value meaning, versatility, and understated design.
