The social strategic design project, integrated by members of different design disciplines for the non-profit organization Fundación Haciendas del Mundo Maya, aimed to develop a sustainable and eco-touristic strategy to increase tourist flow in the Calakmul region of Campeche. This initiative seeks to improve the income and living conditions of the vulnerable communities in the area. The strategy is called "Sowing Experiences," a platform where travelers can participate in the development of community projects.