M.K
Portfolio
artelinea
Upholstery and Contract fabrics
ARTELINEA is a company specialized in upholstery and contract fabrics, working closely with architects, interior designers, and commercial projects. The brand focuses on high-quality textiles, design-driven solutions, and functional materials tailored to residential and contract spaces.
my role
As a B2B Sales Enablement and Marketing Assistant, I worked at the intersection of design, marketing, and sales to position Artelinea within the architects and interior designers market, expanding beyond its traditional focus on furniture manufacturers and upholsterers.
My role focused on enabling sales through strategic content and communication, equipping the sales process with targeted assets, messaging frameworks, and direct marketing initiatives that supported lead generation, conversion, and client retention. I helped translate product value into relevant narratives for architects, design studios, and contract clients, aligning brand positioning with the needs of a new audience segment.
I managed direct client relationships through in-person visits and executed personalized outreach strategies, including email and WhatsApp campaigns featuring curated offers, trend-driven insights, and tailored content. These initiatives functioned as both relationship-building tools and conversion drivers.
Through this work, I developed a strong foundation in B2B marketing, go-to-market strategy, audience segmentation, and sales enablement—bridging the gap between brand, content, and revenue.
campaigns
Promotional strategies were developed for brand positioning, increase sales and drive the rotation of slow-moving styles, based on sales performance analysis. These data-driven initiatives aligned inventory optimization with targeted marketing actions for the architects and interior designers market.
Another key objective was to maintain consistent client communication, informing customers about discontinued styles and product updates to support confident specification decisions. This ongoing engagement strengthened brand trust, top-of-mind awareness, and customer retention, positioning the brand as a reliable first choice when clients developed new projects.
A targeted promotional strategy offering fabric cuts at roll pricing to celebrate Architects’ Day, designed to strengthen brand positioning within the architecture and interior design market. The campaign aimed to increase sales volume, encourage specification, and reinforce the brand’s value proposition through an exclusive, profession-focused incentive.
El Buen Fin is a major discount and promotional event in Mexico, comparable to Black Friday in the United States. It is a nationwide commercial initiative focused on driving consumption through limited-time offers, special pricing, and exclusive promotions across multiple industries.
A 15-day promotional campaign designed to support a longer B2B customer journey within the architecture and interior design market. Discounts of 10–30% were defined through sales and inventory analysis, prioritizing best-selling fabrics and stock optimization to maximize conversion, sales performance, and brand visibility.
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newsletter blog
As part of the email and WhatsApp newsletter strategy, I developed a trend-focused blog designed to promote key fabric styles while positioning the brand as an authority in interior design and textile trends. The content covered color trends, fabric trends, and interior design trends, using Artelinea’s collections to illustrate how different styles could be combined. This approach supported cross-selling and upselling strategies, increased clicks and website visits, and contributed to sales growth by helping clients visualize complete design solutions through strategic content marketing.
sales enablement
Translated complex product and pricing information into clear sales enablement materials—including presentations, catalogs, training content, and product manuals—to support decision-making and improve sales performance.
I also created targeted outbound communication (email and WhatsApp campaigns) to generate demand, nurture client relationships, and drive new opportunities.
Additionally, I designed and delivered training programs for 130+ retail associates, improving product adoption and increasing sell-through by up to 30%.